Creative Career Profiles

Explore the possibilities of a creative career.

Being a designer is just one of the roles available to you in the creative industry. There are so many other career paths to consider that you can build a business from.

If you are starting out or looking for a career change browse through our creative industry career profiles and see what’s possible. (The profiles are also handy to help you plan your future staffing requirements.)

Product design is about creating products that make peoples lives better. The industry offers a wide range of roles from designing for mass manufacturing to smaller quantity craft-led design. This Creative Careers Guide introduces some of the key roles, and the skills required to do them, as follows:

DESIGN

Product Designer

Product design is designing products for every day or regular use. A product designer develops the ideas for manufactured products. These products include furniture, automobile, home appliances, interior objects, textiles, ceramics, toys and much more. 

Skills required: Visualising ideas, drawing, computer-aided design and drafting (CADD), and 3D modelling, prototyping, knowledge of materials, manufacturing processes, understanding of human behaviour and interaction, how to calculate and manage production cost, and problem-solving.

 

Industrial Designer

Similar to a Product designer an industrial designer designs products for mass production that cater to large numbers of consumers at any given time.   

Skills required: Visualising ideas, drawing, computer-aided design and drafting (CADD), and 3D modelling, prototyping, knowledge of materials, manufacturing processes, understanding of human behaviour and interaction, how to calculate and manage production cost, and problem-solving.

 

Design/Maker

A designer/maker combines the roles of a product designer and a manufacturer. Design/makers tend to be craftspeople, relying on craft skills or small scale industrial manufacturing processes to produce their designs themselves or with a small team of assistants. Designer/makers include ceramicists, furniture designers, textile designers, lighting designers, to name a few.

Skills required: Visualising ideas, drawing, prototyping, hands-on making, knowledge of materials, manufacturing processes, understanding of human behaviour and interaction, and how to calculate and manage production cost, problem-solving, a knowledge of computer-aided design and drafting (CADD), and 3D modelling helps.

 

Craftsperson/Artisan

Crafters and artisans lean towards artistic skills. They often create products themselves so will create limited edition products, made-to-order, or bespoke commissions for individual clients.

Skills required: Visualising ideas, drawing, prototyping, hands-on making, knowledge of materials, production techniques, and problem-solving.

 

Design Engineer

Design engineers work on products that require an engineering component to make them function. Design engineers also work to design and improve the manufacturing processes used by product and industrial designers. Design engineers make use of mathematical and scientific techniques.

Skills required: Computer-aided design (CAD), mathematical and scientific skills, problem-solving, prototyping, knowledge of production materials, and manufacturing processes.

 

Interaction Designer

Interaction designers focus on the usability of a product. They work to create a simple and enjoyable user experience. Interaction designers create interfaces for products such as machines, home appliances, computers, electronic devices, software, and more.

Skills required: Computer-aided design (CAD), wireframing and prototyping, observation/understanding human behaviour, problem-solving, and knowledge of production materials, and manufacturing processes.

 

PRODUCTION

Design Researcher

Design researchers study current design and observe how people interact with and use products. They use their findings to help product and industrial designers create better products

Skills required: Observation/understanding human behaviour, curious, and questioning, good listener, design knowledge, analytical.

 

Production Manager

A production manager oversees the design process from concept to manufacture.

Skills required: Design studio, management skills, knowledge of production materials, manufacturing processes, how to calculate and manage production costs, problem-solving, people management, time manangement.

 

CAD Engineer

CAD engineers use computer-aided software to produce detailed technical plans and drawings from a designer’s ideas.

Skills required: Computer-aided design (CAD), mathematical skills, manufacturing processes, knowledge of material properties, problem-solving.

 

Prototyper

A prototyper creates models or samples of a product to test, catch and fix problems before it goes into final manufacture. 

Skills required: Computer-aided design (CAD), 3D modelling, knowledge of material properties, problem-solving, ability to produce and/or read detailed technical plans and drawings.

 

Manufacturer

A manufacturer turns designs into finished products ready for sale. Using hand or machine methods manufacturers work with raw materials, and make use of production tools, systems and processes. Manufacturers can be small or large scale studios, workshops, or factories.

Skills required: Understanding of materials, manufacturing processes, how to calculate and manage production costs, distribution, how to read technical drawings, and problem-solving.

 

[Image credit: Photo by Karol D from Pexels. If downloaded and used elsewhere please credit accordingly.]

Architecture is the art and science of designing and constructing the built environment in ways that support all the different kinds of human activity and interaction. This Creative Careers Guide introduces some of the key roles in the architectural industry, and the skills required to do them. Note: The bigger the firm, the more these positions are fragmented and the smaller the firm, the more one person will carry out many different jobs.

DESIGN

Architect

An architect is someone who plans, designs, and reviews the construction of buildings. An architect designs the look, shape and function of a building and has a responsibility for ensuring that buildings are safe and legally compliant.

Skills required: Design, engineering and technical knowledge, social and cultural awareness and research, ability to communicate ideas and listen to clients, understanding of materials, legal knowledge, project and time management and teamwork.

Interior Architect

Interior architects are responsible for designing the function of the interior spaces of buildings to meet the needs of the intended users. Interior architects consider all aspects from the placement of walls to the positioning of doors, windows and light fittings walls. Interior architects also have a responsibility for ensuring that interiors are safe and legally compliant.

Skills required: Design, engineering and technical knowledge, social and cultural awareness, UX-user experience and human behaviour research, ability to communicate ideas and listen to clients, understanding of materials, legal knowledge, project and time management and teamwork.

Interior Designer

Interior designers plan and supervise the design and decoration of the inside of buildings focusing on the aesthetics and functions of interior spaces. Interior designers are responsible for colour schemes and selecting decorative items such as furniture, soft furnishing, lighting and artwork lighting.

Skills required: Creativity, imagination, ability to communicate ideas and listen to clients, understanding of user needs, eye for detail and colour sense, illustration and technical drawing, project and time management and teamwork.

Interior Stylist

Interior stylists plan and stage the look and feel of interior spaces for specific projects such as magazine photoshoots, advertisements, lookbooks for brands, designers and companies, and other lifestyle shoots.

Skills required: Creativity, imagination, ability to communicate ideas and listen to clients, understanding of user needs, eye for detail and colour sense, illustration and technical drawing, teamwork.

Landscape Architect/Designer

Landscape architects plan, design, create and manage attractive and functional spaces landscapes within the environments we live and work in. Responsibilities include planning the locations of buildings, roads, walkways, trees and flowers beds, and creating public parks, gardens, playgrounds and residential areas and more.

Skills required: Creativity, design and drawing, technical, observation and an eye for detail, understanding of user needs, ability to communicate ideas and listen to clients, teamwork, project and time management and knowledge of horticulture.

Exhibition Designer

Exhibition designers are responsible for designing the spaces and presenting the work of cultural institutions such as museums and galleries; or commercially focused institutions trade in the form of trade shows, conferences and showcases.

Skills required: Creativity, design and drawing, technical, observation and an eye for detail, understanding of user needs, ability to communicate ideas and listen to clients, teamwork, and project management.

Set Designer

Set designers are responsible for designing the sets for television, film, and theatre productions. Set design visualises a story and sets the scene. It includes lighting design and art to realise the director’s vision.

Skills required: Creativity, design and drawing, technical, observation and an eye for detail, understanding of user needs, ability to communicate ideas and listen to clients, teamwork, and project management.

PLANNING

Project Manager

A project manager is responsible for seeing that all projects run smoothly, and include areas such as budgeting and scheduling client contracts. Project managers are responsible for ensuring that the project is completed as per the client’s instructions and specifications.

Skills required: Leadership, team management, negotiation, ability to communicate and listen, financial skills, time management and critical thinking.

Planners

Planners are responsible for the management and development of towns, cities and rural areas. Other titles include Town Planner and Urban Planner depending on the area of focus. Their work helps to create communities, accommodate population growth and revitalise physical facilities among other things.

Skills required: Leadership, negotiation, presentation, ability to communicate and listen, project and time management, research and writing and understanding of environments and communities.

Model Makers

Model Makers visualise the ideas of architects, landscape architects and planners by creating 3D models. Model Makers are also known as Visualisation / Architectural Renderers.

Skills required: Craft, artistic, drawing and IT, practical thinking and a methodical approach to construction, ability to read plans and technical drawings, mathematics, and patience.

Architectural Drafter/CAD Technician

Architectural drafters produce the technical drawings needed to construct the designed buildings and spaces.

Skills required: IT, Computer-Aided Design [CAD], mathematics, practical thinking.

CONSTRUCTION

Architectural Engineer

Architectural engineers bridge the gap between architects and engineers. Architectural engineers explore the ways in which to combine the construction, design and operation of a building by creating efficient buildings and building systems, such as structural, electrical, mechanical, lighting, acoustics, ventilation, sustainability and fire protection to ensure that designs meet the intended function and safety requirements.

Skills required: Mechanical aptitude, science, mathematics, engineering, practical thinking, attention to detail, analytical mind, creative problem solving and good communication.

Surveyor

Surveyors provide professional advice on property and construction. Their role includes completing detailed reports called building surveys. Surveyors also value the worth of properties by identifying defects and advising on repair and maintenance.

Skills required: Science, maths and engineering skills, the ability to analyse and interpret graphical data, communication, negotiating and presentation skills.

[Image credit: Photo by Thirdman from Pexels. If downloaded and used elsewhere please credit accordingly.]

Fashion is an exciting fast-paced industry that offers up a wide range of important roles, beyond the coveted fashion designer title. This Creative Careers Guide introduces some of the key roles, and the skills required to do them, as follows:

DESIGN

Fashion Designer

A fashion designer is someone who designs clothes, accessories and shoes for consumers and retail companies. Fashion designers can work alone setting up their own label or as part of a team if working on mass-produced or specialised ranges for a company. A fashion designer will spot and create fashion trends influenced by popular cultural and social attitudes, sketch designs and select materials.

Skills required: The ability to spot trends, a good eye for colour, texture and shape, technical skills like pattern cutting and sewing, not all fashion designers know how to illustrate their ideas, but drawing skills is a big advantage.

PRODUCTION

Tailor

A tailor specialises in creating made-to-measure clothing to fit their clients, this is known as Bespoke or Custom Tailoring. Tailors have expert pattern cutting, sewing and hand sewing skills, and may also undertake repairs and alterations. Tailors are usually linked to the area of men’s suiting and clothing. Historically men were tailors and women were seamstresses but the lines have now blurred and when used as a general term the word tailor now stands for both.

Skills required: Accuracy and an eye for detail, technical skills such as pattern cutting and hand and machine sewing.

Seamstress

See Tailor above.

Pattern Cutter

A pattern cutter creates the patterns from the fashion designer’s drawings and sketches that are needed to produce the designs. The patterns can be created using either hand-drawing skills or a computer.

Skills required: Drafting and knowledge of how to make and cut a pattern, the ability to interpret the fashion designer’s drawings, a good knowledge of mathematics to be able to calculate measurements, accuracy, technical drawing, an understanding of the different shapes and proportions of the body.

Pattern Grader

A pattern grader’s role is to create the different sizes of patterns needed to produce the clothes for the market. This is done by enlarging or reducing the patterns created by the pattern cutter.

Skills required: Similar to the pattern cutter, knowledge of pattern making; good drafting and mathematic skills for accurate calculations.

Garment Technologist

A garment technologist is responsible for selecting the appropriate fabrics for the fashion designers design to ensure that the design can be produced within the allocated budget. Garment technologists usually work with pattern graders to ensure that the sizing and fitting are correct and also to test the pre-production process of the garments.

Skills required: Knowledge of the different types of fabrics and how they behave and pattern cutting techniques.

Fabric Cutter

The fabric cutter takes the patterns and cuts out the fabric pieces required to make up the designs. The fabric cutter can be involved in the fabric selections and will know how to reduce wastage of fabric.

Skills required: An eye for detail, knowledge of how fabrics behave.

Sample Machinists

A sample machinist creates the first sample of a new design and works closely with the fashion designer, pattern cutter and hand sewer to make sure that the design is correct. The sample will then be used to create the product specifications.

Skills required: Machine sewing skills, finishing, knowledge of how fabrics behave and eye for detail.

Machinist

A machinist will produce the finished designs based on the approved sample. The machinist may also add decorative trimmings, embroidery, buttons, zips or other fastenings.

Skills required: Machine sewing skills, finishing, knowledge of how fabrics behave and an eye for detail.

Hand Sewer

Hand sewers are usually highly specialised sewers who work on high-quality products, for example, couture. Hand sewers are skilled at embroidery, beading and bespoke clothing creation.

Skills required: Excellent sewing and finishing skills, knowledge of how fabrics behave, accuracy and an eye for detail.

Quality Controller

The quality controller’s role is to monitor the quality standards for all the designs produced to make sure that they meet the required standard for retail. Based on their findings, the quality controller will create reports on the pass and fail percentage of the produced designs to enable the factory to catch and correct any faults.

Skills required: Good concentration, an eye for detail and are able to read and understand technical spec sheets.

RETAIL AND SALES

Merchandiser

A merchandiser is responsible for promoting the designs and other goods that are for sale. Activities include presenting the latest collections to buyers and retail outlets.

Skills required: Commercial awareness, understanding of target markets, communication skills to build good relationships with buyers and retailers, strong numerical and analytical skills and good decision-making abilities.

Buyer 

A buyer is responsible for selecting the designs that will appear in the retail stores. Buyers work for department stores, chain stores or boutiques. A buyer will work closely with the fashion designer and/or their sales representatives. Buyers will visit trade fairs, wholesale showrooms and fashion shows to see the latest trends. They may.

Skills required: Awareness of current trends, understanding the needs and requirements of their customers, commercial awareness, good communication, strong numerical and analytical skills and good decision-making abilities.

Boutique/Shop Owner

Boutique/Shop owners provide a platform for showcasing the fashion designers products to consumers. Boutique/Shop owners provide their clientele with the place to get new clothing products and shop for the latest trends.

Skills required: Knowledge of buying, merchandising, marketing, PR and styling; strong numerical and analytical skills, knowledge of the latest trends and the needs of their customer.

Window Dresser

A window dresser is responsible for arranging the displays of products in the shop window or on the shop floor.

Skills required: Knowledge of product styling; creative flair and imagination, understanding of the label the work for and how to translate this in a visually appealing way.

PROMOTION

Fashion Illustrator

Fashion illustrators visualise clothing designs by drawing and sketching by hand or with computer programmes. The drawings created by fashion illustrators are often presented to fashion stylists and buyers, and also used by the fashion label for promotion and sales.

Skills required: Good drawing and sketching, knowledge of the different types of techniques and tools such as software, imagination and creative thinking.

Fashion Publicist

A fashion publicist is responsible for generating and maintaining the desired image and reputation of the fashion designer and the fashion label in the media and promotes their clients to a public interested in fashion. Publicists create promotional campaigns and set up activities such as launch parties, photo opportunities and partnerships.

Skills required: Good communication and networking, creativity, writing, research and an international mindset.

Editor incl. Editor-in-Chief

The editor is a senior-level journalist who sets the style and tone for a print or digital publication, choosing the content, written work, the type of articles and photography.

The Editor-in-Chief is the most senior person who oversees the entire publication and has the final say on what is included, and also represents the publication at social functions.

Skills required: Exceptional writing and editing skills, leadership, decision-making and good communication, creative with an eye for detail, understanding of target readers, awareness of and anticipating social and cultural trends.

Journalist / see Magazines

A journalist writes about the industry from the clothing and accessories to the key players, personalities and developments for magazines, newspapers, and websites. A journalist’s responsibilities may include attending fashion shows and studying and interviewing fashion designers and reviewing celebrity fashions and keeping up to date with existing and future trends and researching the industry.

Skills Required: Exceptional writing and editing skills, copy editing, good communication, understanding of target readers, awareness of and anticipating social and cultural trends, good storytelling and an ability to write across different platforms.

Bloggers and Influencers

A blogger is someone who regularly updates and maintains a website comprising a series of individual posts. Blogs can be updated daily, weekly or monthly. Blogs can be written or solely picture-based. Blogs are also used by businesses to promote themselves and their products. Bloggers can turn their blogs into businesses by monetizing through various income streams such as selling ads, writing books, designing their own clothing lines and partnering with fashion brands who give them products to promote to their audiences.

Influencers do not own their own websites, but instead, build their personal brands and audiences on social media platforms such as Instagram. They are rated by the number of followers they have, which attracts brands to work with them by paying influencers to wear their clothes, attend fashion shows and parties on the understanding that they will share with their audience and by doing so influence them to purchase.

Skills Required: Knowledge of trends, software, and engaging style, confidence and a strong personal brand, writing, editing, styling and modelling, photography, photo editing, web design or web maintenance, PR and AD sales.

Stylist 

A stylist is someone who selects clothing and accessories for editorial features, in print and digital publications, for print, digital or television advertising campaigns, music videos, concert performances, and public appearances made by celebrities, models, and other public figures. Stylists will work closely with fashion designers and fashion labels, usually borrowing items for these events that are later returned.

Skills Required: Knowledge of trends, creative flair, eye for detail, good communication and relationship building.

Hairdresser / Hair stylist

A hairdresser/hairstylist shampoos, cuts, colours, and styles hair to enhance or maintain a person’s appearance.

Skills required: Creativity, good teamwork, a tactful manner, communication, listening to their client, learning new ideas and techniques, attention to detail, cleanliness and good personal grooming.

 

Makeup Artist

A makeup artist applies makeup to create a desired look that their client requires for an occasion i.e. wedding or production i.e. film. Makeup artists work for individuals, publications, brands, fashion shows, television, theatre, video and film studios. Makeup artists can specialise in prosthetics for the medical, and entertainment industries where they would need to work closely with production designers, costume designers, camera and lighting crew, and performers to achieve the desired effects.

Skills required: Creativity and imagination, good communication, a tactful, friendly manner, attention to detail, stamina, patience and concentration, research and learning new ideas and techniques.

Model

A model works to promote, display or advertise commercial products, in particular fashion clothing. A model can also pose for artists and photographers. In a fashion show, a model is required to stand, turn, and walk down a runway to show off the fashion designer’s designs to an audience comprising of photographers, editors, journalists, designers, buyers, celebrities, bloggers and influencers.

Skills Required: Good grooming and caring of the appearance, confidence, self-reliance and discipline, good people skills, stamina, patience, concentration and fitness to cope with long, tiring days and travelling especially during the busy fashion week seasons.

Dresser

The backstage of fashion shows are usually quite hectic and models are required to change clothes quickly, and they do this with the aid of a dresser. A dresser makes sure that the models they are assigned to are dressed on time and correctly for their turn down the runway. A dresser will know each look and the accessories that need to go with it.

Skills Required: Stamina, patience, concentration and fitness to cope with long, tiring days and demanding schedules, self-reliance and discipline, good people skills.

[Image credit: The image shown is by Pixabay sourced from Pexels. If downloaded and used elsewhere please credit accordingly.]

Art is a dynamic industry that abounds with creativity and imagination. This Creative Careers Guide introduces some of the key roles in the industry, and the skills required to do them, as follows:

Artist

An artist is a person who is engaged in the activity of creating, practising or demonstrating art, working with visual techniques, such as composition, colour, space and perspective to produce the desired effect. This could be in the form of installations, sculptures, paintings, drawings, pottery, performances, dance, photography, video, film and any other medium. Artists may also combine a number of different mediums into their work referred to as mixed media. Artists tend to create their own pieces for sale directly to the public or through an intermediary such as a gallery or an agent. Artists can also be commissioned by a client, gallery or organisation to produce a piece of work, and may also run art classes or be involved with community art projects.

Skills required: creativity, imagination, and business, marketing and financial awareness.

Art Agent

An art agent represents an artist working on their behalf to promote and sell their work. The role involves negotiating individual sales, commissions, licensing deals, as well as organising publicity, and seeking opportunities such as teaching and workshops.

Skills required: Negotiation and financial acumen, communication and networking, awareness of art trends, and marketing and PR.

Art Consultant/Advisor

Art consultants are also known as art advisors act as an intermediary between artists, galleries and auction houses, and buyers by helping people such as art collectors select and acquire art for their home, business, or collection as well as help them sell pieces they no longer require.

Skills required: A great eye for art, negotiation, communication and listening, sales, finances and taxes.

Art Dealer

An art dealer is a person or company that buys and sells works of art with aim of making a profit.

Skills required: A great eye for art, awareness of trends, negotiation, communication and networking, sales, finances.

Art Auctioneer

An art auctioneer works on behalf of their clients to sells pieces of art for the highest possible price. The art auctioneer is responsible for setting the price of the artwork. Art auctioneers need to be active in the arts by attending art exhibitions at galleries and museums, as well as attending art lectures and other related professional events.

Skills required: Art history relevant to their area of expertise, research, valuation, marketing and business, interpersonal skills.

Art Valuer

Similar to an art auctioneer an art valuer gives advice on how much a work of art or a collection of art is worth. An like art auctioneers, art valuers need to be active in the arts by attending art exhibitions at galleries and museums, as well as attending art lectures and other related professional events.

Skills required: Research, art history, communication, financial, and an eye for detail.

Gallery Owner/Manager

A gallery owner or manager chooses and presents art for sale. Galleries may specialise in specific areas. A gallery owner or manager’s responsibilities include managing both the creative and business sides of running an art gallery, as well as organising and exhibitions, private sales and loaning out art.

Skills required: An eye for art, creative flair, an awareness of trends, business, financial, marketing, sales, negotiation and communication.

Curator

A curator is in charge of a collection of exhibits in a museum or art gallery and is responsible for assembling, cataloguing, managing, presenting and displaying artworks, cultural collections and artefacts.

Skills required: research, art/cultural history and awareness, organisation, project management, communication, presenting and creative flair.

Art Conservator

Art conservators are responsible for restoring, preserving and analysing artefacts and works of art. Art conservators tend to specialise in particular types of objects or materials such as books, paintings, sculptures or textiles.

Skills required: Research, art and cultural history, fine art, writing and analytical.

Art Historian

Art historians study art created in the past by individuals, learning about artists’ lives and their societies, and seeking to interpret and understand these works of art for the preservation of future generations.

Skills required: Research, art and cultural history, fine art, writing and analytical.

Art Critic

An art critic specialises in interpreting, analysing and evaluating art. Art critics produce written critiques or reviews that are published in newspapers, magazines, books, exhibition brochures and catalogues and websites. Art critics are highly influential and can make or break careers with their words.

Skills required: Observation, writing and editing, analytical, objective and research.

[Image credit: Photo by Artem Podrez from Pexels. If downloaded and used elsewhere please credit accordingly.]

Design, Advertising and Marketing serve to package and connect brands, products or services to consumers and are fast-paced industries that offer up a wide range of important roles. This Creative Careers Guide introduces some of the key roles, and the skills required to do them. Note: The bigger the agency, the more these positions are fragmented. The smaller the agency, the more one person does many different jobs.

MANAGEMENT

Account Director/ Manager

An account director is responsible for managing the agency’s relationship with its clients and/or accounts. Account directors take responsibility for delivering creative work that meets the client’s needs; addresses any problems that may arise; and are expected to develop-long term relationships with longstanding clients, with a view to maintaining a high retention rate.

Skills required: Business, analytical, problem-solving, communication and leadership.

Marketing Director/Manager

The marketing director manages the marketing process of a business or product. Marketing Directors can be responsible for either a single product or service or for several products or services.

Skills required: Communication, personable, creative, marketing, strategy, negotiation, analytical, awareness of market trends, research, copywriting and editing and leadership.

Traffic Manager/Production Manager

Traffic managers are essentially project managers, acting as a go-between to connect account managers to relevant departments and personnel within the agency. Traffic managers are responsible for coordinating and ensuring the orderly flow and time management of all projects from the start of the job initiation to its completion.

Skills required: Project management, time management, organisation, communication, negotiation, customer service, attention to detail, leadership and problem-solving.

STRATEGY

Brand Strategist

A brand strategist provides recommendations on the direction a brand, product or service should take. A brand strategist will analyse current market research data and trends and use the information to advise on, and develop practical solutions for marketing plans and define the brand elements and tone.

Skills required: Communication, personable, creative, marketing, strategy, negotiation, analytical, awareness of market trends, research, teamwork, writing and presenting.

Digital Strategist

A digital strategist develops, implements and manages the web presence architecture and online marketing strategy for brands, products or services. This involves developing an actionable plan that brings relevant digital channels such as websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach together. Brand strategists will work with marketing and brand strategists.

Skills required: Knowledge of existing and emerging digital technologies, awareness of market trends, research, communication, personable, creative thinking, marketing, strategy, analytical and teamwork.

Media Planner/Buyer

The role of a media planner/buyer is to identify the most suitable media platforms to advertise a brand, product or service and achieve the objectives of the marketing campaign.

Skills required: Communication, financial acumen, analytical, organisation, knowledge of media platforms and negotiation.

CREATIVE

Creative Director

The creative director leads a creative team, consisting of art directors, designers, copywriters, as well as sales teams and marketers to create the concept for the product or service. Responsibilities include formulating development strategies for the design solution or campaign, and overseeing the creative process and giving guidance to the creative people in their team.

Skills required: Communication, leadership, decisive, strategy, marketing awareness, interest in social and cultural trends, understanding of photography, typography and printing techniques and creativity.

Design Director/Manager

See Creative Director.

Art Director

An art director is responsible for defining the visual style of a product, or a service campaign, this includes defining the style of images for magazines, newspapers, product packaging, and the look and feel or graphics for adverts film and television productions. They create the overall design and direct others who develop artwork or layouts

Skills required: Creative, understanding of photography, typography and printing techniques, communication, leadership, expertise in relevant software, awareness of social and cultural trends and decisive.

Graphic Designer/Graphic Artist

Graphic designers create the visual concepts based on the art directors design direction. They find the most effective solutions to getting messages across in print and electronic media through the use of colour, type, imagery and format. Graphic designers develop the overall layout and production design for various applications such as advertisements, brochures, magazines, corporate reports, digital graphics and front-end web design.

Skills required: Visual Ideation/Creative problem solving, typography, software, layout, print design and time management.

Illustrator/Digital Illustrator

Illustrators produce 2D drawings that can be used in advertisements, books, magazines, packaging, greetings cards, newspapers and more.

Skills required: Hand and computer drawing, creativity, creative problem solving, eye for detail, understanding of print and digital production, communication and time management.

Image Retoucher/Image Manipulator

Image retouchers are responsible for enhancing or changing the appearance of a photo or other digital image to suit a project’s requirements. Image retouchers can combine different images add or remove backgrounds, change colours and more to create a completely new image.

Skills required: creativity, communication, software and an eye for detail.

DESIGN

UX + UI Designer

A user experience (UX) designer is responsible for creating the way in which a product will function, which involves mapping out the flow and functionality of each screen or page that a user will interact with to make it enjoyable and effective to use. The user interface (UI) designer creates the look and feel of a product, which involves taking the mapped out user experience and designing the visual elements.

Skills required: Coding, Programming languages, HTML and CSS, wireframing and prototyping, observation/understanding human behaviour, and visual design.

Web Developer

A web developer is a programmer who creates programmes and applications for the Internet. A web developer can build a website from scratch, knows how to create custom code, and develop a website’s layout, features and functions.

Skills required: Coding, programming languages, HTML and CSS, wireframing, PSD and other creative software, and organisation.

Web Designer

A web designer has both creative and technical skills to build and redesign websites. A web designer’s skills may not be as in-depth as those of a developer, but with a mainly-front end focus are able to make websites aesthetically appealing, yet functional and easy to use.

Skills required: Creative, visual design, UX user experience, coding, HTML and CSS coding, design software and optimisation.

Application ‘App’ Developer

An app developer is a computer software engineer who creates, programmes and tests web or network apps for electronic devices such as computers, tablets and mobile phones.

Skills required: Cross-platform development, UX/UI design, coding, wireframing, modern programming languages, awareness of existing and future technologies and developments, and teamwork.

DIGITAL MARKETING

Social Media Manager

A social media manager is responsible for managing the social media marketing campaigns for a brand, product or service. A social media manager needs to attract and engage target audiences by creating, monitoring and managing all published content such as text, images and video.

Skills required: Communication, knowledge of digital marketing trends, awareness of social and cultural trends, understanding how online media works, strategy planning, community management and engagement, organisation, proactive, creative thinking, writing, editing, SEO and optimising content, photography and video knowledge a bonus.

CONTENT PRODUCTION

Content Producer

A content producer creates and develops written or visual content for print or digital applications such as white papers, reports, manuals, videos, images, eBooks, blog posts and infographics.

Skills required: Writing, editing, creative, software, research, awareness of social and cultural trends, communication and an eye for detail.

Copywriter

A copywriter writes the text used in advertising and other promotional campaigns or products, such as brochures, print adverts, billboards, websites, emails, magazines, blog posts and more. The text is usually sales focused.

Skills required: Writing, editing, communication, research, investigative, and an eye for detail.

[Image credit: Photo by Mikael Blomkvist from Pexels. The images shown are sourced from/belong to xxx. If downloaded and used elsewhere please credit accordingly.]

[Image credit: Photo by cottonbro from Pexels. The images shown are sourced from/belong to xxx. If downloaded and used elsewhere please credit accordingly.]